Honest, humanized brands have the power to move hearts, minds, and markets.

WE HELP BRANDS SPEAK THEIR TRUTH

Hi there, we’re Candor.
Helping brands has been our heart and soul for years.

We know what works, we’ve seen what doesn’t. We don’t hold back and your brand shouldn’t, either. We use empathy, well-told stories, and evocative design to build brand truth. Connecting morals and mindsets to create growth and forge lifelong loyalty.

We’re quite capable.

Strategy | the strongest foundation

Market Research & Trends

Target Insights & Personas

Brand Architecture & Positioning

Portfolio Structures 

Ideation & Pipeline Innovation

Strategic Messaging

Creative | the most moving expression

Naming & Naming Systems

Visual Identity & Brand Standards

Copywriting

Integrated Campaigns

Creative Assets

Environmental Design

Our know-how spans industries and brands—big and small, young and old.

OUR EXPERIENCE

Here’s a sample of brands we’ve helped build, rebuild, launch, promote, and grow.

Truth be told.

  • “They get to the essence of your customer and brand in a unique and meaningful way that’s on another level compared to most. They are a dynamic, thoughtful, smart group of fun individuals and it is an absolute pleasure to work with them.”

    Director of Global Marketing, Pharma Co.

  • “When it comes to the big picture and creating a vision, they shine. Their strategic and creative capabilities took our brand to the next level and pushed us past all of our own boundaries. They truly exceeded our expectations in every way.”

    VP Marketing, Technology Co.

  • “They are amazing. Not only were they fun to work with, they really took the time to get to know our brand and helped us further its development to match our exponential growth. It made all the difference. Great people and great work!”

    Co-Founder & Executive Director, Arts District

  • “They had the vision, insights, and understanding to revitalize our heritage brand to embrace our loyalists as well as today’s ever-changing customers. Thanks to their great work, we are confident in a bright future for our brand.”

    President & CEO, CPG Co.

  • “They’re wicked smart and they have a really great, deep level of exploration on our projects. At the same time, it’s always fun working with them. If you can get great results and have fun doing it, that’s a team I want to work with.”

    VP Marketing, Technology Co.

PRINCIPLES WE LIVE BY

We’re crystal-clear (and sincere) about what drives us.

Revealing Truths

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Creative Conviction

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Bold Originality

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Refreshingly Human

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Revealing Truths • Creative Conviction • Bold Originality • Refreshingly Human •

GET IN TOUCH

Let’s add a healthy dose of candor to your brand.